Akce byla zrušena

 Product Design: From idea to a start-up w/ Ivana Preiss
PŘEDNÁŠKA / WORKSHOP / LEKCE / Byznys / Profesní

Product Design: From idea to a start-up w/ Ivana Preiss

čtvrtek 28.2.2019 od 19:00
SVĚT HUB, Praha

O akci

Would you like to know how to create real physical product, brand it and create a good branding image around it? Would you like to find out how to create meaningful and beautifully designed products which solve actual problems?

 

Join us on panel talk on 28th of February with co-creator of world’s first ergonomically designed bench that enables mothers to comfortably breastfeed in public, Ivana Preiss.

Ivana is a Design Strategy Director of 52Hours and co-creator of the bench called heer. In this panel talk she will share story about Product Development process behind this one of a kind product. She will explain each step of the journey; from inspiration and ideation to launch and scalability.

 

About heer

heer is the first design-driven solution to the controversy of breastfeeding in public, which finds the middle ground between the natural needs and often antagonistic cultural norms, between comfort and discretion.

Since the beginning, heer bench have been occupying  main spotlight in many prominent Designers magazines like Dezeen's and Design Milk and have been promoted in different countries like Croatia, Serbia and even Korea. You can find out more about heer here.

On this panel talk Ivana will share;

  • How she found an original idea and brought it to reality

  • Details about Product Design and User Centric Design as an important part of journey

  • How to create Marketing Spin and proper Branding of Physical Product

  • How to Iterate and Scale Physical Product in Production

  • Stigma around Breastfeeding and Mother’s reaction to the bench

 

Don’t miss out hearing this wonderful story which combines creating design solutions with creating an impact to local community culture and traditions. You will have an opportunity to ask Ivana questions related to heer bench, Product Design and even more. Bring out your notebooks and open mind because it is going to be a life changing experience!

Schedule:

  • 7:00 - 7:30 PM Meet & Greet

  • 7:30 - 8:30 PM Panel Talk w/ Ivana Preiss

  • 8:30 - 9:00 PM QA & Networking Time

Date: 28th of February

Venue: Svet Hub, Slovenska 21 Praha 2

This event is for members of Femme Palette. If you are not a member of our community, apply here.