Marketing Workshop: Social Media Engagement & Trends

Join us for a marketing workshop about social media engagement & trends, SEO and building your online presence! We’ll have 2 speakers - Šárka Tošnarová, Digital Marketing Lead in Manifesto and Fernando Angulo, Head of International Partnerships and Digital Strategist at SEMrush.

About the presentations:

How to increase your online presence in 30 minutes a day with Fernando Angulo, Head of International Partnerships and Digital Strategist at SEMrush

When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness and grow your audience.

Fernando will share a 30-minute SEO/Social Media workout that will help any marketer grow and engage their audience,  discover new connections and track their success. Along with the 30-minute activity, Fernando will share what tools can help you be more efficient and save time. These tips are great for small companies as well for big corporations.

We will discussed how to:

• Do 15 minutes of SEO workout daily

• Do 15 minutes of Social media workout daily

• Track, experiment and test

• Get started (step by step)

About the speaker:

Fernando Angulo is a Head of International Partnerships at SEMrush. He has been with SEMrush since 2013 and has built its all-star marketing team. Being one of the most recognised faces of the company, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.

TOP 3 SOCIAL MEDIA TRENDS with Šárka Tošnarová, Digital Marketing Lead in Manifesto

So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is.

Šárka will present the top 3 social media trends of 2019. These are the tendencies that take their roots in the current cultural zeitgeist, technological development, and social platforms respective strategies, and are expected to take over social media in the upcoming months.

What you will learn:

• Stories trends according to the top brands considered as the social trendsetters

• How to set up, manage and promote private groups

• What are the trends regarding the contests and how to set it up in the right way

About the speaker

Šárka has just recently challenged her career and became a Digital Marketing Lead in Manifesto, which is Food`n Culture market based in Prague. Before she worked for almost 4 years as a brand & corporate advertising strategist with a focus on digital at BBDO agency. During her career, she has been responsible for various accounts, from FMCG, financial services, energy suppliers to fuel industry. Outside of her daily job, she also works as a marketing consultant for the Mexican branch of restaurants Las Adelitas, as she loves Mexican food! In 2015 with her friend she proudly established in Barcelona a Czech franchise company called Smybox. Her favorite magazine is Forbes NEXT as she likes watching the world changing due to technologies.

Agenda:

18:00 - 18:30 Registration and Networking

18:30 - 18:40 Intro from Femme Palette and Semrush

18:40 - 19:10 Fernando´s presentation

19:15 - 19:45 Šarka´s presentation

19:45 - 20:30 Questions and Networking

This event is for members of Femme Palette. If you are not a member yet, sign up here: https://femme-palette.mn.co/