Make an offer your customers can’t refusečtvrtek 25. července od 18:30
Make an offer your customers can’t refuse: five steps to creating a compelling brand proposition
Your brand’s core offer is the reason people will buy from you. It’s what lets them know that you’ll solve a problem for them and make their lives easier. It’s how they know that your product or service was created just for them. It’s how you gain their trust by telling them exactly how you’ll solve their problem. And it’s where you show them the results they’ll see from using your product or service and the benefits and value they’ll get. Your core offer is where you sell them X, so they can have or be Y. All of which is much easier said than done.
To learn how to craft a compelling core offer that will attract and convert targeted customers who’re ready and eager to buy, come to the workshop organized by the Girlboss Group of Femme Palette and work through the five essential steps to create a compelling core offer with Brian Fleming, CEO & Founder of Mongrel Strategic Branding and Marketing. As a bonus, learn how to define your top features and benefits in the right way to trigger the impulse to buy.
What you will learn in the workshop:
How to create a compelling core offer that sells itself using tools such as problem hierarchies, solutions hierarchies, value ladders, and objection minimizers
How to define your brand’s top features and benefits in a way that clearly shows your value using tools such as features-to-benefits escalators, benefit hierarchies, and loss hierarchies
Further steps you can take to create a powerful brand that the customers will be excited to buy from
If you don’t know where to start when it comes to showing people why they should buy your product or service, if you feel paralyzed and overwhelmed by pitching your offer to potential clients, if you want to tidy up the chaos of ideas in your head – then this workshop is for you. We’ll help you find the rough diamond that’s the core offer of your brand – and then show how you can polish it, cut it and bring it to market, where it will shine bright and clear through every facet.
18.30 - 19.00 - Registration and Networking
19.00 - 19.15 - Introduction part
19.15 - 20.00 - Presentation of Brian Fleming
20.00 - 20.30 - Practical exercises for everyone
20.30 - 20.45 - Presentations and Feedback
20.45 - 21.00 - Closing remarks and Networking
We have only 30 spots, so grab your ticket here: before they last! This event is for members of Femme Palette - if you are not a member yet, please join us here: https://femme-palette.mn.co/
About the speaker:
Brian Fleming is the author of the book “What the Hell Is Strategic Branding Anyway?” and the Founder & CEO of Mongrel Strategic Branding and Marketing. He is also the creator of Mongrel’s 7-step Make Your Mark branding and marketing system, which helps people and businesses turn their ideas into a clear vision and their vision into a powerful, marketable brands customers will be excited to buy from. His goal is to help startups, small businesses and solopreneurs gain the clarity, focus and direction they need to outshine their competition, make a mark on their market and set up their projects for long-term success.